How to Target Your Traffic

Why target?  Well if you are selling soap would you want people with an interest in nuclear physics to come knocking at your door?  How do we ensure that scenario doesn't become a reality in your marketing activity?

Driving the correct type of traffic to your website or profile across the Internet is achieved with KEYWORDS,  they are the juice that mean you find the precise type of prospect or buyer for your product or service.  People and companies are all identified by keywords that provide you with a profile of them and this information is found on the websites that are the platform for all of the activity that we see in the virtual world.

The process is driven by the use of keywords that allow the search engines to find the sites that contain the relevant words applicable to your needs and so are the most important feature of the Internet from the marketing and advertising perspective.  An understanding of how keywords impact your search for new prospects is a necessary topic of study in your learning curve.

The tools of the keyword industry allow you to find the words you need so that Search Engines can find you through the process of indexing and the creation of the website databases that form the knowledge sought for by the users of the Internet.

Armed with the above information you are now in a position to create Adcopy that will attract the kind of users you are looking for but beware the use of excessive hype driven terms that the Search Engines are designed to ignore and consider as unworthy of peoples attention.  You know the kind of words or phrases I mean - explode your downline, massive cash bonus, no work necessary you get my drift.

Working towards better quality Adcopy is a skill that you need to work on to achieve the results you desire from your Ad Campaigns that you mount to bring new blood to your team.

Advertising/Marketing - Member Tips.

The process of generating business begins with some form of marketing or
advertising activity,  this can be "word of mouth",  e-mail, voip (chat
or call), social network sites plus the traffic exchanges that abound
online as well as safelists.  The means to communicate are many but the
final result most are aiming at is the "referral" or sign-up to their
business.  What most expect is for this activity to get them sign ups, 
however this is an unlikely outcome and learning to accept this may take
time to digest.  The process is for the raising of awareness and any
sign up you achieve is a bonus.

Your sign ups are going to primarily come from your contact with someone
in direct contact via Skype or another chat channel such as Yahoo
and  MSN Messenger.

The issue of SPAM and the more deviant forms of blasting out mail to
millions in the belief that this will catapult you to immeasurable
wealth are a long and sad catalogue of marketing disasters,  which this
is hopefully going to save you the pain of discovering with the help
offered here.

There are a selection of text based Ads you can choose from and these
are suitable for posting on Safelists - these are e.g Herculist,  List
Joe and ListDotCom that allow you to post to a random selection of the
members every so often. This can be every 24 hours or longer.  Each list
has it's own terms of use and so when you register with each you can
plan to send to the list accordingly.  As a Team it would therefor be
useful to work together so that we are not targetting one list and
appear to be putting all our "eggs" in one basket.

Traffic Exchanges come to us as either Manual or Auto,  you will find
the Manual are the most useful for getting hits and building credits, 
while Auto is purely for getting credits in return for site views. 
Teamwork in this activity is also one that will produce better results
and make your raising of site awareness a more positive exercise.  Again
it's a case of bringing the site to a wider audience and aiming to put
it in front of as many viewers as possible.  Connect with members and
work together to maximize your efforts and ensure you are getting
massive hits to your site (Landing Page).

YouTube is a place to bring your video collection to the viral arena, 
by creating an account it affords you the means to broaden your exposure
through facebook, myspace, twitter and google with single clicks. 
Social networking is a must,  not just a skill you have yet to try out
or learn to use with the business you want to promote.  Connecting with
people is the primary means to adding people to your social circle, 
once they know you and what YOU are about then you can sow seeds that in
time will become a new shoot in your business "garden".
This post is simply a pointer to making your advertising work to go into
more detail will be best delivered in small training groups that we can
arrange at the request of members who are looking to boost the Teambuild
to another phase of superior growth.
Make sure to check back here for further tips that will help you to get

your Ads out to the field.